Everywhere you look, it seems someone is offering SEO (Search Engine Optimization) advice: your friends, co-workers, favorite online marketing forums, and the plethora of SEO companies advertising their services all have some angle they're pushing. Some believe it's all about links, while others believe “Content is King”. Essentially, the problem for website owners isn't finding information, but discerning which information is actually useful. Believe it or not, this is harder than it seems. Who do you listen to when it comes to SEO advice?
First, start talking with other website owners in your marketing vertical that you know and trust. This information is free and reliable. Ask basic SEO questions: the ideal amount of content to have on a website; the ideal size of an off-site SEO campaign; what types of articles get picked up when the bots crawl; and sample keywords people use to find each website. Also, if they're paying for SEO services, ask them to provide rough numbers regarding the cost of a SEO consultant, hourly fees, and any charges for sub-contracted writers or link builders. More often than not, it's the people you already know that can provide trustworthy and valuable SEO insight for your website.
Next, do your own research about basic SEO techniques and standards. You don't have to be an SEO expert yourself to have all the answers. Online resources like Wikipedia.com, SEOChat.com, or SEOmoz.org offer numerous “SEO for beginners” information pages, written specifically for people like you. Also, be sure to visit the forum pages on these websites: you can catch up on all the latest industry news,
affordable , and pick up valuable tips from others who are SEO professionals. As a general rule, the sites that most people trust to supply them with reliable SEO information are probably great places for you to begin basic SEO research. See it for yourself and learn.
Finally, if still in doubt, find a worthwhile SEO company or consultant who can offer you a free proposal for SEO services. This doesn't mean you have to actually hire them; just listen to what they have to say, making sure to note their cost estimates, the SEO techniques they suggest, and any other marketing knowledge they impart. Once you've read several proposals for SEO services, you'll begin to see common threads of advice all the proposals share. For the time being, ignore any suggestions from proposals that seem out of place or inconsistent with what the others are saying: it's possible these points might help differentiate between the quality of each SEO company, but it's also likely that this information might not be usable. SEO consultants and major SEO companies are another great resource of trustworthy SEO information, if you make sure to get several proposals for services and consider each one carefully.
So who do you listen to when it comes to SEO advice? Ask friends and other webmasters you know first for SEO information that might be relevant to your business. Then, do your own research, visiting major SEO forums and top industry websites. Finally, ask a few SEO companies for free service proposals, making sure to note any commonalties seen across each offer. In the end, there's really no one best source for SEO information. Instead, it's putting together a combination of information that is easily found online, and making your own conclusions based on the needs of your website and business.
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Everywhere you look, it seems someone is offering SEO (Search Engine Optimization) advice: your friends, co-workers, favorite online marketing forums, and the plethora of SEO companies advertising their services all have some angle they're pushing. Some believe it's all about links, while others believe “Content is King”. Essentially, the problem for website owners isn't finding information, but discerning which information is actually useful. Believe it or not, this is harder than it seems. Who do you listen to when it comes to SEO advice?
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